One of the strengths of ecommerce is that it opens your store to a worldwide 🌎 market. If your business attracts international shoppers, you'll need to make sure your storefront looks good no matter where they’re viewing it.

With so many different languages and web browsers around the world, it can be a challenge to get your storefront text and characters to render properly on all of them. The great news: Volusion makes it easy for your store to be compliant with nearly every character encoding method available.

Note About Character Encoding Methods

There are several character encoding methods that can be used to translate different languages and their characters on a variety of computer systems. By default, Volusion is configured to use the ASCII character encoding method — the predominant encoding format for North America, among other parts of the world.

There are additional encoding methods — such as ISO-8859-1 and UTF-8, as well as others — that can also be used with your store.

If you are planning to configure your store to use a specific encoding method (for example, UTF-8), you should follow the configuration steps below to set up your store prior to configuring your store's categories, products, newsletters and other settings. Switching default encoding methods could cause issues with displaying data on your storefront.

Changing the Character Encoding Method

To edit your store's default encoding method, follow these steps:

  1. Log in to your Admin Area and go to Marketing > SEO
  2. In the field marked Globally Appended Meta Tags, enter the required text to reconfigure your store's default character encoding set 
  3. When finished, click Save

This procedure overrides some of your store's Meta Tag information, redefining the default character encoding type to your preference. For example, you can enter the following text into the Globally Appended Meta Tags field to set your store's character set to default to UTF-8:

<meta http-equiv="Content-Type" content="text/html; charset=UTF-8" /> 

When defining your store's default character encoding method, we recommend you use only UTF-8, ISO-8859-1 or ASCII encoding types, as these encoding types (particularly UTF-8) will be the most compliant with the multitude of language encoding schemes worldwide.

Configuring Web Browsers

Now that you have set your online store's default character settings, you may also need to reconfigure your web browser to also use the same default encoding type. Here's how:

Internet Explorer

  1. With IE open, right click anywhere in the web browser's viewable area
  2. Select Encoding from the pop-up menu
  3. Select your preferred encoding type, click  More if required (for example, UTF-8)


  1. In Firefox's menu bar, click View
  2. Next, highlight the Character Encoding option
  3. Select your preferred character encoding type


  1. With Chrome open, right click anywhere in the web browser and select Encoding from the pop-up menu
  2. Select your preferred character encoding type


If you are using the default browser for your mobile device, we recommend you consult your device user manual for guidance. Alternatively, you can consult your browser or app help features.


With an online store powered by Volusion, you can sell anywhere in the world. 🌎 Just configure your setting appropriately to make sure your site looks great globally and you’ll be in international business before you know it. 

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