You’ve made the sale! Yippee. But the customers service doesn’t stop there. Nooo. You want to make sure your shoppers are satisfied with their shopping experience and their product. You also want to encourage them to spread the (hopefully good) word to the digital world. After all, the more gold stars your products get, the more desirable those products become to future shoppers. 🌟🌟🌟🌟🌟
That’s where our automatic follow-up emails come in handy.
Set It, Then Forget It
After a certain number of days, an email will automatically be sent to your customers thanking them for their purchase and asking them to submit a review of their product(s) on your site. Of course, you can customize the text to your liking.
Here’s how to set it up:
- Go to Inventory > Products and select All Products Settings
- Select Auto Survey Email Enabled
- In the Auto Survey Email After Number of Days field, enter the number of days after an order has shipped that you want the email to be sent to your customer
- Click Save
Make It Your Own
It’s easy to edit the email template that we provide using the File Editor. (go to the file: Product_Review_Request.asp.) This will ensure your follow-up message feels genuine and reflective of your unique brand.
Besides requesting that your customers submit product reviews, here are a few other things you could consider also including in this email (choose just one so as not to overwhelm your shoppers):
- Thank them for their purchase
- Offer tips about product usage
- Let them know about any upcoming promotions
This will help you build an ongoing relationship with your customers that goes beyond the sale and hopefully keeps them coming back again and again.
Using $(variables) to modify the email template
You can also customize your email template using the following $(variables):
The last one is used to generate review links.
V is for Versatility
Some merchants don’t use Volusion software to track shipping. Instead, they opt to upload a CSV file with order status set to “Shipped” to clear out their Open Orders view. If you fall into this category, your method of marking orders as “Shipped” will still work with our Auto Survey After X Days setting. Yay!
Once you enable auto survey emails, they will queue up for orders that have already shipped if they match the exact number of days you specified in the Auto Survey Email After Number of Days field. Emails will also be sent (right away) for orders with a ship date of up to 5 days in the past.
For example, if you set the variable to 3, all new orders will be queued to start sending in 3 days and all orders up to 5 days in the past will be queued to send as soon as possible.
Use our automatic survey email feature to follow up with customers and see what they think of their products. Whether you get a lot of positive or negative feedback, you can use it to optimize your shopping experience and create more satisfied customers going forward. 😁