Every shopper wants to get a deal, and on the web, it’s easier than ever to shop around for the best price. If a customer loves your product, but if the price isn’t right, they won’t go to checkout. 

Luckily, with your Volusion store pricing structure, you can show shoppers right up front how they are getting deals — from lower-than-suggested list prices to sales. 

The most basic pricing model available for display on your product page includes the List Price, Our Price and the Sale Price.

List Price

This price is often the Manufacturer Suggested Retail Price (MSRP). If it’s greater than the price you are offering, you’ll want to display it to let customers see how much they’re saving by shopping with you. (If it’s less and your price is actually a markup, don’t display the list price.) To configure, go to the List Price in the Advanced Settings > Pricing section of the product page.

Our Price

This is the regular price you are selling the product for. It corresponds to the required Price field in the Basic Info section of each product's page in the Admin Area. By default, it will be displayed as Our Price on your storefront.

Sale Price

There’s one four-letter word every shopper loves to see: SALE! Configure a product Sale Price in Advanced Settings > Pricing on the product page in your Admin Area. Additionally, displaying Our Price along with the Sale Price can help emphasize products that are on sale. Everybody loves to know they’re saving money … and it may actually get shoppers to spend more on the total order!


Great products attract shoppers to your store. Great prices attract them to the checkout. By displaying your prices in a way that shows shoppers they’re getting a good deal, you can convert browsers into buyers. 🛍️

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