If you are not currently a Prime Merchant and want more information on becoming one, contact our Prime Account Team.

Watch the video below to learn more, or scroll down to read step-by-step instructions:

Accessing Prime Checkout

To access our Prime Checkout feature, from your store's Dashboard menu, choose Settings > Checkout.

To activate Prime Checkout on your site, click the Prime Checkout checkbox and then click the Save button at the top right of the page.

You can now make choices on the design of your checkout page.


The Styling section allows you to edit the logo that is shown at checkout. You can enter a text version of the logo by typing it in the Logo (Text Version) field. Please be aware that a text logo will display ONLY if no logo image has been uploaded.

A Logo Image is displayed, showing the uploaded logo, and below that is a file uploader that allows you to add a custom logo. To upload a logo image, click the Upload a file link and choose your image from your files, or drag and drop an image from your files into the field. PNG, JPG and GIF images of less than 10MB size are supported.

Click the blue Save button located at the top left of the page to save any changes.

In the Styling section you can also choose a custom color for the buttons on your checkout page. To change colors, click the Primary Color field. This will open the color chooser popout. Choose your color using the field or slider controls, or alternatively, enter a Hex or RGB code. A sample button will show how your color choice will look on the checkout page.

Make sure to click the blue Save button located at the top right of the page to save any changes.


In the Advanced section you have to option to further configure your checkout settings.

You have to option to gain your customer's permission to send them newsletters and other promotional information. With the Email Opt In checkbox checked, your customers will see the option to receive this email. The Message text fields allow you to customize the messages shown in each area of checkout by replacing the current Message Text.

Click the Save button at top right to save your changes.

You have the option to disable a customer's ability to add comments to their order. In the event the Enable Order Comments checkbox is unchecked, this field will not be offered at checkout.

The Volusion logo can also be removed from your custom checkout page by unchecking the Enable Volusion Logo checkbox.

As with any changes, click the Save button at the top right to complete your changes.

Custom Fields

Custom Fields can be used with the Prime Checkout feature. In order for the Custom Field to appear, the Show On Prime Checkout checkbox must be checked in the Details section of the Custom Field.

HTML <a> tags are supported for both the Question and Question SubText fields for creating links. HTML is not supported in any other fields, and only <a> tag functionality is supported. For example:

Please indicate that you have read our <a href= "https://www.theoriginaljared.com/terms.asp">Terms and Conditions.</a>

Guest Checkout

With Prime Checkout your customers will always have the option of either creating an account for checkout, checking out with an existing account or checking out as a guest. There is no setting for this option, as it is built into Prime Checkout.

How Will It Look?

Shoppers will see the new experience once they proceed to checkout from their shopping cart. Shoppers first land on the ‘Ship to’ page to complete their shipping information. This page (and all of the custom checkout pages) will feature your text or image logo. Customers click the Next button when ready to proceed.

After completing their shipping details customers are taken to the Delivery page featuring your custom text message and the shipping choices. A shopper will click the PayPal button if they would like pay with PayPal, otherwise they will click the Next button to proceed to the Pay tab. PayPal still functions as it does in the classic checkout. A PayPal popup will display allowing the shopper to login to their PayPal account. All pages feature your custom button color.

At any time during the checkout experience a shopper can click the cart icon in the upper right to view a summary of their cart and its cost. After either going through the PayPal workflow, OR clicking ‘next’ on the ‘Ship to’ page, shoppers will arrive on the ‘Pay’ page to select their payment method and enter any needed payment details. For customers who choose the PayPal option, the credit card information fields will be replaced with a PayPal indicator. This page features the Order Notes section as well as the checkbox for promotional emails. Shoppers click the Pay button to complete their transaction.

The existing classic ‘Order confirmation / Thank you page’ will show once an order has been submitted.

Returning Customers

Returning shoppers will be prompted to login if they enter an existing email address on the checkout page. Keep in mind that if you allow guest checkout, shoppers will not be required to enter an email address.

Shoppers who are logged in will be presented the One-click Checkout experience. They will not need to fill out their address or payment information a second time.

Adding Amazon Pay to Prime Checkout

1. Sign in to your merchant account on Amazon Seller Central, and then in the Marketplace switcher drop-down list (near the upper right corner of the page), select Login with Amazon.

2. In the Application Information section, the Name listed should be the name that your customers know your business by.

3. In the Web Settings section, the Allowed JavaScript Origins setting should show the full secure URL of your site using the format https://www.domainname.com. In particular, the URL must be set to https.

4. In the Web Settings section, the Allowed return URLs setting should show the following two addresses: https://www.domainname.com/one-page-checkout.asp and https://www.domainname.com/checkout/

Once this is complete, use the steps outlined in our Using Amazon Pay With Volusion article to activate Amazon Pay on your store.

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