Product descriptions are your chance to really sell what the product is, what makes it so great and how it’s better than the competition’s. The right info and phrasing matter. If you aren’t a wiz with words, hire a copywriter who is. But, whatever you do, don’t miss your chance to put product descriptions in your store to grab customers’ attention when they’re looking your way!
There are multiple fields that you can use to add descriptive text on each product page. The Description field in the Basic Info section may be all you need, but you can also set up text to be displayed in the Features, Technical Specs and Extended Information tabs under Advanced Info. You can also add text above the price section of the page and beneath the main photo.
To add descriptive text:
- Go to the Admin Area and select Inventory > Products
- Select the appropriate product
- Scroll down to the Advanced Info section and click on the Product Descriptions tab
Here, you will find the fields in which you can enter product descriptive text. For all but Photo Caption Text you can click on the HTML editor to format the text (change the font size or color, add images, etc.).
You can also change the titles of the Features, Technical Specs and Extended Information tabs as required.
The Product Description Short field contains text that can be displayed on the product's category page(s) and in search results.
Shopping online can be challenging when a customer can’t touch and experience the product. So it’s important to be as thorough as you can with your product descriptions.
Describe the materials it’s made of. Describe the weight, if it’s something they need to pick up often. If it’s clothing, describe the fabric, including how it feels and how it fits. Tell them how it will make their life better or easier and fill the need they have for it.