So you've done the work and set up your store, now is the time to spruce up some details and really make it shine. Here are a few key storefront elements you don't want to overlook before you get selling.
Give Your Products Thorough, Original Descriptions
Your shoppers can't interact with items before they buy, so product descriptions play a big role in their decision to add something to their cart.
When you’re writing descriptions for your products, try to answer questions you think shoppers would ask about the item. How big or small is it? What does it feel like? How does it compare to similar items? Does it come with everything they need need, or will they have to buy any accessories?
It may seem obvious, but online shoppers only know what you tell them. A thorough and well-written description can take out a lot of guesswork for your customers, and make online shopping just as satisfying as browsing the shelves at a brick and mortar store.
Use Quality Product Images
In addition to writing unique, helpful product descriptions, you should make sure that your product images are professional, clear, and accurately reflect the items you’re selling.
Make it Easy for Shoppers to Browse
It's no secret that online shoppers have short attention spans, so you’ll want to make it as easy as possible for them to browse your storefront! This means making sure that the way your products display in categories is consistent and appealing.
It's one thing to set your store, but making it engaging is a whole different game. Luckily, it's easy to get your stock in shape with a few easy best practices. Once you get your display, image, and description pieces in place, you’ll be well on your way to making a great impression on everyone who visits your site.