What is a Product Description?

A product description defines what your product is to your customers and entices them to make a purchase. There are 2 types of Product Descriptions:

Primary Product Descriptions

These are presented in the Basic Info section of a product and serve as that product's primary description for your customers. For information on creating Primary Product Descriptions, see THIS ARTICLE.

Advanced Product Descriptions

These additional description features are accessible in the Advanced Info section of a product, on the Product Descriptions tab. For information on creating Advanced Product Descriptions, see THIS ARTICLE.

Tips for Writing Product Descriptions

Describe All Features

Aim to write an informative and accurate description. Use some of the brainstorming questions below when writing content for your product descriptions.

  • What are the features of the product?

  • What are the benefits of purchasing the product?

  • What are the dimensions of the product?

  • What are the materials used in the product?

  • What are the maintenance instructions for this product?

The best product pages use accurate descriptive text and detailed product photos to entice shoppers.

Explain Jargon

Unless you're sure that your customers will understand industry jargon, take a sentence or two to define any professional slang in your product descriptions.

Avoid using sentences that are riddled with technical phrases without context. For example: "This mic offers excellent transient response and substantial dynamic headroom to reduce nonlinearity."

Grammar, Punctuation, and Spelling

Language is less structured in the internet age, but grammar, spelling and punctuation still play an important role in your business' credibility.

Be sure to follow grammar rules, maintain clear sentence structure and double check your spelling.

Keep it Legible

Many customers don't want to read a huge block of text. Make it simple for the skimmers by using a clearly legible font and font size. Consider using bullet points or font emphasis to make the main features stand out in the description.

Be Genuine

You can increase your connection with your customers by helping them to understand that you are a genuine, real person and not a big, impersonal company. Whether you've used your products or not, be sure to personalize the description and use subjective language.

Did this answer your question?