Social media sites such as Facebook, Twitter and Pinterest have become part of the fabric of society. It’s the way people discover new things and share interests. It’s also become a powerful way to promote your business and showcase your industry expertise.
Volusion offers different social media management packages to help you grow and engage your target audiences. Read on to find out how.
Is social media for me?
Yes, any business can benefit from a social media presence. Whether you sell products or services, there's an audience for you on platforms like Facebook, Twitter, Instagram and more.
Do I have to have Facebook and Twitter accounts?
No, you don't need to have existing Facebook and Twitter accounts. We're happy to set them up for you, and to post and tweet on your behalf to help you build your fan base.
On the other hand, if you've already established social media accounts, we'll optimize your profile information and take over management of the accounts.
Can I choose another social network?
Our Custom Social Media management package can include many different platforms such as Pinterest, LinkedIn, and Tumblr. We can also help you determine the best ones for your business to have a presence on.
Do you guarantee sales?
While our social media management often results in more traffic, brand recognition and customer loyalty, we can't guarantee increased sales. We'll use our industry expertise to manage your social media efforts, but it's ultimately up to you to satisfy shoppers and encourage sales.
Will you handle all aspects of my social media?
We'll regularly post, tweet and handle any buzz that we generate for you. It will be up to you to address any social engagement that results from content that you post on your own, as well as any service issues (such as return policy questions, refund requests, order status inquiries, merchandise complaints, warranty claims, etc.).
How will you know what content to post for my company?
We'll research your industry and create a strategy that will set your content apart and engage your customers. We'll also stay attuned to industry news to ensure that your posts and tweets are relevant and timely. For product promotions, we'll gather product and special pricing info from you, then spread the word.
Do I get to approve posts?
During the first few weeks of your campaign, we will ask for your feedback on all content prior to posting it. This will allow us to establish your company’s voice and your comfort level with various social media topics.
Because timing is an important aspect of social strategy, after this initial approval period, we will begin posting in real time so that we can keep pace with the online community.
Will you integrate my Facebook and Twitter posts with my website or blog?
No, unfortunately we won't be able to integrate your Facebook posts or Twitter tweets into your website or blog due to coding restrictions.
Is this a 24x7 service?
Our social media team is in the office, actively engaging with your community members, Monday through Friday during regular business hours (CT). If it's important to you that posts and tweets go out during off-hours, we’ll be glad to schedule them for those times.
How will I know if this is working?
At the end of each month, you'll receive a social media report that measures and analyzes your social reach, engagement and influence. This way, you can know if you’re hitting your goals or need to make changes.
Why should I allocate a portion of my budget to SMM?
As a business owner, you get to decide how to allocate your funds. While many social media platforms are becoming pay-to-play platforms, the cost-per-click (CPC) is often lower than other channels including Pay-Per-Click (PPC) and Shopping Feeds.
Boosting your various posts and launching campaigns on Twitter allow your content to reach a larger audience, including those who matter most to your business, which may be a worthwhile investment.