When customers see the buySAFE Guarantee seal on your storefront throughout the buying process, they know they're getting identity theft protection, a purchase guarantee, and a lowest price guarantee. Read on to learn how to integrate it with your Volusion store!

Inserting the buySAFE Seal

The buySAFE seal is placed on all pages of your website. It will dock in the bottom-left corner of the screen. To insert the buySAFE code and have it effectively load, you should put the code at the very bottom of your store's theme code.

1. Go to Design > File Editor in your Admin Area and select your template.html file.

2. Insert the following just after the <body> tag:

<script src="//seal.buysafe.com/private/rollover/rollover.js"></script>

3. Scroll all the way to the bottom, and insert the following just before the </body> tag:

<!-- BEGIN: buySAFE Seal -->
<span id="BuySafeSealSpan"></span>
<script type="text/javascript">
if(window.buySAFE && buySAFE.Loaded) {
buySAFE.Hash = '...your Hash will be provided...';
WriteBuySafeSeal("BuySafeSealSpan", "GuaranteedSeal");
<!-- END: buySAFE Seal -->

4. Click Save.

Note: The "...your Hash will be provided..." text above indicates a section of the code that will be provided by buySAFE for your store specifically.

The buySAFE seal expands when customers roll over the graphic with their mouse to list the benefits of the program and provide a link to more details!

Quick note: In order for the seal to display, the URL of your website must be in buySAFE's system. Please inform buySAFE if you will be installing the seal on a different URL than the one you've provided.

Inserting Conversion "Kickers"

The buySAFE "Conversion Kickers" are placed throughout your website in order to ensure that every shopper is aware of the benefits they will receive from buySAFE when they make a purchase on your website. When a shopper hovers over a kicker image, the image will expand to show the 3-in-1 Guarantee.

Kickers are most effective when displayed on item detail pages, in the shopping cart, and throughout the checkout process. Placing the kickers next to the "checkout" and "Add to cart" buttons will help reduce buyers' concerns about product authenticity, shipping, customer service, identity theft, information security, and price.

To insert a Conversion Kicker, add the following code in the desired location:

<span id="buySAFE_Kicker" name="buySAFE_Kicker" type="...insert desired kicker code..."></span>

The buySAFE team is available to help you select the most appropriate kickers and locations for them. Visit buysafe.com for a list of kickers and their codes.

Inserting the 3-in-1 Certificate of Guarantee

The Certificate of Guarantee is designed to provide peace of mind after the purchase is made. In order to generate a guarantee, the order number, item subtotal and customer's email are provided via the JavaScript variable names shown in the sample code below.

buySAFE will send a one-time email to each customer with clear instructions on how to make a benefits claim.

The guarantee code is installed on the page immediately after the order is placed (Generally the Order Confirmation or Receipt page).

Note: Do not place the guarantee code on more than one page of your website.

  1. Go to Design > Site Content.

  2. Scroll down to the Order Finished articles and select the one you want to edit (Article 130, Spotkey ROI_Javascripts is recommended).

  3. Paste the following into the Article Body and click Save:

<!-- BEGIN: buySAFE Guarantee -->
<span id="BuySafeGuaranteeSpan"></span>
<script type="text/javascript">
if(window.buySAFE && buySAFE.Loaded) {
   buySAFE.Hash = '...your Hash will be provided...';
<!-- END: buySAFE Guarantee -->

Note: The "...your Hash will be provided..." text above indicates a section of the code that will be provided by buySAFE for your store specifically.


With the buySAFE Guarantee installed on your storefront, you'll be able to convert more shoppers into buyers. If you have any questions or would like to learn more, please visit buysafe.com!

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