Everyone likes to feel special, including your customers and vendors. When you send them a personalized email, it lets them know you care 💌  — and it helps differentiate you from all of the generic junk mail they receive from brands every day.

Take the opportunity to establish a rapport with your customers and vendors by customizing the collection of built-in message templates you can use to send automated notifications. You can add your logo, your own message, links and more.

⚠️  Good to Know:

Before you make any changes, there are a few important things to know:

  • You should have a basic understanding of HTML (For helpful tips, see "Basic Theme Customization”)
  • Be sure to archive your message template before editing it, so you can restore the original, if necessary
  • Make sure you don’t delete any variables denoted by a dollar sign – for example, $(OrderNo) – when editing a template, as these fields are automatically populated with information from your store's database

How to Customize an Email Template

To find and modify any message templates you plan to use, follow these steps:

  1. Go to Design > File Editor in your Admin Area
  2. In the Shortcuts menu, click /v/vspfiles/email_templates
  3. Select the template you want to customize from the drop-down menu at the top of the page
  4. Edit the HTML in the File Editor window
  5. When you're finished, click Save

Depending on the template you're customizing, you might consider adding the following:

  • Your store’s tagline
  • Your business contact information
  • A link to your store’s return policy on your website
  • A link to sign up to receive your newsletter or coupons
  • Links to specific shipping carrier websites for order tracking

Adding Your Logo to Emails & Invoices

Adding your logo to your emails and invoices will help “brand” them with a consistent look and feel. 

If you chose to use a Text website logo on the Logos page, your company name will display in place of a logo on invoices. If you opt to upload a custom graphic logo for invoices, follow these steps: 

  1. Go to Design > Logos in your Admin Area
  2. Expand the More Logos section and locate the Invoice Logo heading
  3. Drag an image file from your computer into the drop zone, or click Upload to browse for the image on your computer⚠️ Good to Know: Image files must be .PNG, .GIF or .JPG format and use the recommended size listed under Invoice Logo
  4. Enable the Graphic option under Website Logo

If for some reason you're not satisfied with your invoice logo, simply drag a new file into the drop zone or click the Upload icon below your existing logo to browse for a new image. 

If you'd rather eliminate the invoice logo entirely, click the Delete icon. 

Subject Line Customization

While you can enter a unique subject line for each newsletter you create, at this time, you can only customize the subject lines for the following automated emails:

ID#: 165
Email Template: Email_A_Friend.asp
Default Value: {0} wants you to see this product at {1}

ID#: 217
Email Template: Email_A_Better_Price.asp
Default Value: Better Price you requested...

ID#: 675
Email Template: GiftCertificate.asp
Default Value: {0}, you've received a Gift Certificate!
Applies when a customer selects email delivery for a gift certificate and enters text in the "To: (Optional)" field.

ID#: 676
Email Template: GiftCertificate.asp
Default Value: You've received a Gift Certificate!
Applies when a customer selects email delivery for a gift certificate and leaves the "To: (Optional)" field blank.

ID#: 681
Email Template: OrderHasShipped_Partial.asp
Default Value: 1 or more items in your order have shipped…

ID#: 682
Email Template: OrderHasShipped.asp
Default Value: Your order has shipped …
For additional information on customizing your Order Has Shipped email, see "How to Customize Your Order Has Shipped Email.

ID#: 683
Email Template: Email_Me_When_Back_In_Stock.asp
Default Value: The product you want is in stock at {0}


Every opportunity you have to connect with a customer is a chance to build a stronger relationship. With Volusion’s email customization functionality, templated messages can be made more personal with branded elements and friendly text. 

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