Sometimes, the amount of time and effort it takes to rummage through a store that’s not well organized is just a turnoff. Make it easy for your customers to shop your site by creating specific subcategories within larger categories.

For example, rather than grouping any article of women’s clothes into a general category that could be cumbersome to shop, you can break it into subcategories such as women’s dresses, women’s shirts, women’s shoes, women’s purses, etc. 👗 👕 👠 👜 

Creating A Subcategory

Creating a subcategory within a larger category is easy as 1, 2, … (that’s it)!

  1. Select a category from the Subcategory of list 
  2. Select the radio button beside the category that you want to be the "parent" category
  • To find a category in the list, enter part of the Category Name in the search field
  • Scroll to the bottom of the list and click More to display the next group of available categories
  • To return to the previous group of categories, scroll to the bottom of the list and click Previous
  • Click Clear Selected beneath the Subcategory of box to clear the current "parent" category selection

Have It Your-Way: Subcategory Display

It’s your store, so you get to choose how you want to display your subcategories within any main category. Check out our article on Navigation Menus, particularly the Menu Types section for more info on this.


When organizing your store, think about how your customers shop. Consider where they would naturally look for what they want. Then categorize (and subcategorize) accordingly to create an optimal shopping experience for your customers.

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