Integrating your store with Google Analytics is a simple process that will give you tons of tracking and statistics regarding your store, like incoming web traffic, visitor statistics and more!

Best of all, Google Analytics is totally free! You just need a Google account and, of course, a Volusion store.

Getting Started

The first thing you have to do is create a Google Analytics account. Visit Google's Marketing Platform page and click the Start For Free button to begin your account setup.

Follow the Google provided instructions to set up your account. You will be required to have an active Google account (such as a Gmail account) to begin the process.

Upon accepting the Google Analytics Terms of Service you can copy your Google Analytics ID from the Google Dashboard. Here is an example of a Site Tag Code. Keep in mind, yours may vary in composition or layout.

<!-- Global site tag (gtag.js) - Google Analytics -->
<script async src=""></script>
window.dataLayer = window.dataLayer || [];
function gtag(){dataLayer.push(arguments);}
gtag('js', new Date()); gtag('config', 'G-VV1X07RXXR');

If you have any issues generating or locating this code, please contact Google support for assistance.

Installing the Google Analytics CodeĀ in Your Volusion Store

From your store's Admin Dashboard, go to Design > File Editor.

In the Shortcuts table on the Live Edit page, click Template_xx.html (where "xx" is the number or name of your Volusion store template).

In the Live Edit window, look through the first section of your template's code to find the closing head tag marked "</head>". You can also use CTRL+F to search for the term "</head>" on the page.

Paste the Google Analytics code into the editor window just above this tag and

click the Save button located at the top right of the template HTML file. Your code is now ready to go.

If you have any issues with Google Analytics, please contact Google Support for assistance.

Alternative Analytics

Google Analytics standard tracking implementation allows you to view basic data about your store and customers such as page views, bounce rate and referring sources.

If you want more in-depth integration, you can set up eCommerce Tracking within your Google Analytics account and on your Volusion store. Want us to handle it for you? Our Marketing Services team offers Google Analytics setup to help you get the data you need.

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