One key to eCommerce success is speed. You want to get the product the customer wants in front of them as fast as possible. For that reason, you’ll want to divide up the categories of your product into more descriptive and specific subcategories. 

So instead of having, say, 600 products listed as “shoes,” you could have 12 subcategories (Heels, Boots, Flats, Sneakers, Oxfords, etc.), containing a more navigable quantity.

You can even have sub-subcategories if you like, such as grouping a particular style by color, model, or size.

Adding a Subcategory to a Category

To create a subcategory, you'll first need to create Categories. Once your categories are ready:

From your site's Dashboard page choose Inventory > Categories.

Click the Add Menu Item button in the top right of the Category Page.

Enter the subcategory name in the Category Name field

In the Subcategory of section use a radio button to choose the Parent Category for your new Subcategory. Click the Save button at the top right when complete.

You can now expand your categories on the category edit page to see their subcategories. 

How to Display Subcategories

The way you display subcategories on the storefront category details page is up to you! You can display the category graphic or the category name, and you can display these at the top or side of the page. See our Categories article for directions on setting your display characteristics.

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