For more basic product management needs, see "Products".

If you're looking for products to sell, see "Where Can I Find Products to Sell?"


How to Post to Facebook and Twitter

You can share a product with your Facebook fans and Twitter followers directly from a product page. Simply follow the directions in THIS ARTICLE to set up Facebook and Twitter sharing.

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How to Add Swatches for Color and Texture Variations

If you have a product that is available in a variety of colors or textures, you can show samples of these variations as small swatch images. For example:

You can link these swatches to product images, so that when a customer clicks on a swatch, a corresponding, full-size product image is displayed.

For additional information on creating and displaying Color Swatches, please see THIS ARTICLE.

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Sell more by promoting other products on your product pages! Product pages can display related products or accessories to encourage customers to make additional purchases.

When the Related Products feature is activated, five products from the same category will be randomly selected and displayed on the product page. For information on setting up this feature, see THIS ARTICLE.

Product Accessories

You can display associated products such as spare parts or add-ons on a product page. Customers can add these to their order without leaving the product page. For information, see "Product Accessories".

Free Gifts

Reward your customers by offering free gifts with products. See the "Free Accessories" section of our article on product accessories.

How to Set Up Bundles

Bundles let you increase cart spending while offering your customers more for their money. For example, you could offer a special discount when a customer buys a telephoto lens and carrying case together with a camera. For more on bundles, see "How to Create Bundle Products".

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How to Add Descriptive Content

Make content easier to read by breaking it into the appropriate sections and using the different fields available on the product page. Basic Product Descriptions are covered in THIS ARTICLE. For Advanced Product Descriptions, information can be found in THIS ARTICLE.

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How to Display Different Prices and Costs


The basic price for a product is the Price entered in the Basic Info section. This is displayed as "Our Price."

List Price

You can enter a List Price on the Pricing tab in Advanced Info – usually the manufacturer's recommended retail price – to show the savings on a product if purchased through your store.

Sale Price

Enter a Sale Price if you’re selling a product at a lower price than your usual price.

If you select Add to Cart from the Require Action for Sale Price menu, the sale price will not display, but a link titled Add to Cart for Lower Price will show instead. When a customer selects Add to Cart for Lower Price, their cart will be shown with the product at the sale price.

If you select Email Better Price, a link titled Email Me a Better Price displays instead of the price. When a customer clicks the link, a window opens requesting their email address. The customer will receive an email containing a link to add the product to their cart at the sale price.

You Save

When you display two or more prices, the customer's savings is displayed by default. This can be disabled for individual products by selecting Hide "You Save" Feature on the Advanced Info > Product Display tab, or for all products by deselecting Show You Save Amount in Settings.

Gift Wrap Cost

Give customers the choice of having a product gift wrapped by entering a cost in the Gift Wrap Cost field on the Pricing tab. For more information, see Gift Wrapping and Gift Notes.

You can find information about the complete list of fields available on the Advanced Info > Pricing tab in the "Advanced Info" section of our product settings article, in the "Pricing" subsection.

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How to Set Up Different Prices for Different Customers

To give special discounts to certain customers, you can assign a Pricing Discount Level on the Customer Management > Special Privileges tab.

You can then set product prices for these levels using the Discounted Price Level fields on the Pricing Levels tab. All prices entered are shown to customers, but the You Save amount and the actual price charged depends on the customer's Pricing Discount Level.

Similarly, you can set Discounted and Recurring Prices for individual products.

For more information, see "How to Create Special Discount Prices for Customers and Products".

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How to Hide Products

To hide a product so it won't display in category views or search results, go to Advanced Info > Product Display and select Hide Product.

Visitors can still find the product by entering or linking to the page's URL directly:

"" stands in place of your store's domain name and "code" stands in place of the actual product code. For an explanation of how to mark a product as hidden, see THIS ARTICLE.

How to Hide an Out-of-Stock Product

If you're using Stock Status to track your stock of a product, selecting Hide When Out of Stock on the Advanced Info > Product Display tab will hide the product when it is out of stock. The product page will be displayed again once the product is back in stock, and Stock Status is “1” or higher.

Note that a product will only be hidden if a customer places an order that reduces Stock Status to "0" or lower. Manually setting Stock Status to "0" or lower will not hide a product.

You should not select Hide When Out of Stock for child products. See Smart Match for information about hiding out-of-stock child products. For additional information, see THIS ARTICLE.

Seasonal Products

If you have products to be displayed for a specific duration or time period, you can set either or both of the Display Begin Date and Display End Date fields on the Advanced Info > Product Display tab. For example, you could use this to set up holiday products in advance. Setting up this feature is covered in THIS ARTICLE.


When you hide a product, it is still accessible and purchasable via direct link or URL entry. Such products may also remain indexed or indexable by search engines. To prevent shoppers who find the product from adding it to the cart, we recommend using the "Add to Cart" Button Replacement Text field. THIS ARTICLE explains how to hide the Add to Cart button to prevent customers from purchasing items.

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Search Engine Optimization

Search Engine Optimization, or SEO, is the process of improving your product page's visibility to search engines such as Google, Yahoo!, and Bing. Careful use of SEO on your product pages can raise your search engine rankings above your competitors!

Before you start entering SEO settings for your products, make sure you've enabled Search Engine Friendly URLs on the Marketing > SEO page. With Search Engine Friendly URLs enabled, static page names are created. Instead of the above, product pages will have unique names.

For more information on setting up SEO for your products, see THIS ARTICLE.

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How to Add Shipping Information

The Shipping Details section lets you set up specific shipping requirements for each product including:

  • Whether the product is eligible for free shipping

  • The Availability message

  • Any Fixed Cost to be added to the calculated shipping

  • Any warehouse information, if needed

  • Whether the product has to be shipped by itself

  • Product dimensions; required for certain carriers

The fields in this section are described in the "Shipping" section of our article on product settings.

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How to Integrate With Google Merchant Center, Yahoo! Shopping Merchant Feed, and QuickBooks

If you are using Google Merchant Center, the Yahoo! Shopping Merchant Feed, or QuickBooks, you can set up information for these in the Advanced Info > 3rd Party Integration fields. These fields are described in Product Settings: Third Party Integrations. For information on the Google Merchant Center, please see THIS ARTICLE.

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How to Create Subscriptions and Recurring Products

If you plan to offer subscriptions or periodic services (such as magazine subscriptions or annual service contracts), you'll need to use the Advanced Info > Recurring Pricing tab to set up recurring pricing information.

Note that recurring transactions do not alter the stock count of a product; only the initial transaction affects a product's stock.

You can find more information on creating recurring products and processing orders with recurring pricing in THIS ARTICLE.

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Stock Status, Backorders, and Reordering

In addition to helping you sell products, Volusion lets you take control of your inventory – track stock, get alerts when you're running low, and automatically create purchase orders when it's time to restock!

Stock Status

If you want to track the quantity of a product, enter the current quantity in the Stock Status field on the Advanced Info > Stock tab. Now, when an order is processed for the product, the stock quantity will be reduced accordingly. For additional information see THIS ARTICLE.

Vendor Rules

A product can be configured with one or more vendor rules to automatically generate purchase orders to reorder products when stock falls below a certain level. Alternatively, if you use drop-shipping, vendors can be configured to automatically send notices to 3rd party fulfillment centers when customers order their products.

Vendor rules are displayed in the Vendor Rules section near the bottom of the product details page.

For more information, see "Vendors".


The Queued for PO view shows products ready to be ordered from vendors. To be able to appear on this list, a product must have:

  • Quantities in the Stock Status, Stock Low Qty Alarm, and Stock Re-order Qty fields

  • One or more active vendor rules

  • The Add To PO Now option in Advanced Setting > Vendors selected

Now if this product's stock falls below the Stock Low Qty Alarm level, it will appear in the Queued for PO view.

In the Queued for PO view, you can click Generate All Purchase Orders to create purchase orders for the queued products, which you can then view and send. However, if you select the And Send Them Now option before clicking Generate All Purchase Orders, the POs will automatically be sent to the vendors.

Once a PO is generated for a product in the Queued for PO table, the product will be removed from the table.

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How to Create and Manage Child Products

The Inventory Control Grid

For inventory control purposes you may want to create child products rather than use options for a product that offers multiple variations. For example, if you are selling a dress that comes in 8 colors and 6 sizes, you could offer 48 child products rather than one product with 48 variations. The benefit of this configuration is that it allows you to track the stock status of each variation. Child products can also be managed from within the parent product's Inventory Control Grid.

To create child products, select the Enable Options Inventory Control check box in the Basic Info section.

The child products will now display in the Inventory Control Grid section beneath the Advanced Info tab.

The Inventory Control Grid lists the child products, the options they are created from, and the settings which can be modified from this page. The grid can be used to quickly update settings such as stock quantities for these child products. You can also delete any option combinations that are not available. For more information, see How to Use the Inventory Control Grid.

Using the Multi Child Add to Cart Feature

The Multi Child Add to Cart feature displays all child products created from a parent product using the Inventory Control Grid in a table on the storefront product page. This allows customers to add multiple products and quantities to their cart at once.

For instructions using this feature, see "Multi-Child Add to Cart".

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Downloadable Products

Downloadable products can be software, audio files, PDF documents, video files, or images. Downloadable products are sold just like regular products, but there are a few special settings for making a product downloadable.

  1. Within the downloadable product's settings, the Weight field must be set to "0".

  2. Within the Shipping table, the shipping method Downloadable must be set to Active.

  3. The actual file that customers will download must be attached to the product page. Do this under the Advanced Info > Misc tab. Use the Download File Name field to specify a file name, and upload and attach the file.

There is additional information you should be aware of when using downloadable products:

  • A downloadable product can only host one downloadable file. For every downloadable file you want to sell, you will need to create a separate product.

  • Downloadable products have no maximum size limits to the files they host. However, downloading a product will use part of your store account's monthly bandwidth allotment.

  • Customers will be emailed a link to any downloadable product they have purchased. This link will be automatically sent to customers once their order status is marked as "Shipped".

  • Customers will also be able to access downloadable products they have ordered by logging in to their personal store account and clicking on the My Downloads link.

  • In order to provide security restrictions for downloadable products, customers will be required to register for a store account in order to purchase downloadable products.

Downloadable products often require a key to unlock or register them. To learn more about setting up and assigning product keys, see "Product Key Distribution".

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Automatic Drop-Shipping

You can sell and ship products through a third-party supplier as opposed to selling them directly to customers. In these cases, customers purchase products from your store and that purchase goes directly to a vendor, manufacturer, or third party to process the order.

To do this, you need to configure your store to automatically create a purchase order to send to the third party whenever one of these products is purchased. For instructions, see "How to Configure Auto Drop-Shipping".

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