As a customer browses your online store, they don’t have the benefit of a sales associate directing them to products they might like, the way they would in brick and mortar stores. Or do they??? You can perform the same task virtually by displaying products that are “related to” (meaning, in the same category as) the ones they are looking at.

For example, if a customer is shopping for pots and pans, 🍳  related products might be kitchen utensils or appliances. This is a great way to upsell the products in your inventory and deliver a full-service, one-stop-shopping experience to your customers. 

To turn on Related Products functionality in your Volusion store …

  1. Log into your Admin Area
  2. Go to Inventory > Products
  3. Click the three-dot actions menu icon
  4. Select All Products Settings
  5. Select the Show Related Products check box
  6. Click Save

Now, four or eight randomly selected products in the same category will display in the Related Items section of the product page.

Defining Related Products

There are so few good surprises in life anymore. Thankfully, the related products that will display in your store is one of them. However, if the control-freak in you can’t handle the randomness of related products (hey, we’re not judging), you can control which products display by using the Product Accessories feature. Here’s how:

  1. Go to Inventory > Products
  2. Click the three-dot actions menu icon
  3. Select All Products Settings
  4. Make sure Show Related Product is NOT selected
  5. Select Enable Products As Accessories
  6. Click Save
  7. Go to the product for which you want to specify related products and enter the product code or codes (separated by commas) in the Accessories field on the Misc tab of the Advanced Info section
  8. Save and repeat for all products you want to display.

You’ll also want to change the title of the Accessories section to Related Products (or something similar). To do this:

  1. Go to Design > Site Content
  2. Select Page Text from the Article Group menu
  3. Select Product Details from the Category menu
  1. Scroll down to ID # 665 and edit the text in the Page Text field
  2. Click Save

Summary

Turning on Related Products functionality gives you an opportunity to show the large variety you have in your inventory and gives customers more purchasing options, without having to search your site. It’s a win-win for everyone! 🙌

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