Technology is such a time saver. ⏰  It allows us to communicate more efficiently than ever before. By leaving it up to your store to automatically send emails for you, you can focus on all the other important aspects of running your business. 

By default, your store is programmed to send automatic email notifications to your customers (and even to you and your vendors!) at specific times. Check out the list below:

Email_A_Better_Price.asp

When configuring a product's Sale Price, you can choose to have your store email the price to customers at their request (rather than displaying it automatically on the product page). Customers who click Email Better Price on a product page will automatically receive an email containing a link to add that product to their cart at the sale price. 

To enable this setting for a specific product:

  • Expand the Advanced Info section of the product's editing page.
  • Select the Pricing tab.
  • In the Sale Price field, enter an amount lower than the original product price.
  • From the Require Action for Sale Price menu, select Email Better Price.

Email_A_Friend.asp

When you enable the Display Email Friend Link feature for all product pages, your customers can click on a link to automatically send an email with that product's information to a specified address. For information on configuring this setting, see All Products Settings.

Email_Me_When_Back_In_Stock.asp

The In-Stock Requests system automatically generates and sends this email to any customer who requests notification when a particular product that’s out of stock is back in stock. To learn more, see our article about In-Stock Requests.

GiftCertificate.asp

When a customer buys a gift certificate from your store and selects “email” as the delivery method, this email will automatically be sent to the specified recipient when you click Complete Order on a gift certificate order.

OrderConfirmation_To_Customer.asp

Your store automatically sends this confirmation email to customers after they've placed an order with your store. It includes the date, payment and item details of the order. 

If you would like to modify the “From” address that customers see when receiving this email, you can:

  1.  Go to Settings > Company in your Admin Area.
  2. Click More below the Email field.
  3. Modify the email address listed in the Send Billing Emails From field.

OrderConfirmation_To_Merchant.asp

Your store automatically sends this email to notify you that an order has been placed. It’s an exact copy of the confirmation email your customer receives for the order. 

To select which email address(es) should receive the Order Confirmation to Merchant email:

  1. Go to Settings > Company in your Admin Area.
  2. Click More below the Email field.
  3. Modify the email address listed in the Send Order Notifications To field.
  4. If you’d like, enter an additional recipient address in the CC Orders To field, keeping in mind that each field only supports one email address.

OrderHasShipped.asp

Your store automatically sends this shipping notification email to customers when you mark an order as Complete. It includes a link for customers to view their order details and any tracking numbers you've entered. 

OrderHasShipped_Partial.asp

Your store automatically sends this shipping notification email to customers when you set an order's status to Partially Shipped. It also includes a link for customers to view their order details and any tracking numbers you've entered.

PO_To_Vendor.asp

This is the email template for purchase orders that you send (manually or automatically) to vendors when requesting new stock. To learn more, see Purchase Orders and Vendors.

Product_Review_Request.asp

If you have the Order Review system enabled, your store will automatically send this email to customers a certain number of days after their order has shipped. The email contains a link that customers can click to leave a review for products in their order. To learn more, see Order Review FAQ

Recurring_declined.asp

This email is used in conjunction with the recurring billing system, which allows you to collect recurring payments on products, such as subscriptions. Your store will automatically send this email to customers when their stored payment method fails, but you have to enable the setting, like so: 

  1. Go to Orders > Recurring Billing in your Admin Area.
  2. Click the three-dot actions menu icon and select Recurring Billing: Due Settings.
  3. Select Email Customer If Recurring Billing Declined.
  4. Click Save.

Recurring_success.asp

This email is used in conjunction with the recurring billing system. Your store has an optional setting to automatically send this email to customers whose recurring payment was successfully processed. To enable this setting: 

  1. Go to Orders > Recurring Billing in your Admin Area. 
  2. Click the three-dot actions menu icon and select Recurring Billing: Due Settings
  3. Select Enable Recurring Billing Event Emails to enable the automated email.
  4.  Click Save.

This email is used in conjunction with the recurring billing system. Your store will automatically send this email to customers whose recurring payment was successfully processed, as long as you enable it: 

  1. Go to Orders > Recurring Billing in your Admin Area.
  2. Click the three-dot actions menu icon and select Recurring Billing: Due Settings.
  3. Select Enable Recurring Billing Event Emails.
  4. Click Save.

Resending Automated Emails

If you need to resend an automatically generated, order-related email, you can do so manually from your Admin Area:

  1. From the Orders page, click on the specific order ID for which you want to resend an email.
  2. Use the Email menu to select which email you want to resend.
  3. Click Resend.

Non-Automated Emails

Some store emails aren't automated, since not all merchants use these tools and not all customers choose to receive them. 

Abandoned_Cart_Retention.asp

When a logged-in customer abandons a cart on your store, the Abandoned Carts table keeps a record of the cart and its contents. After 12 hours have passed, you have the option to send an email to the address on file, asking if the customer needs assistance. To learn more, see Abandoned Carts.

Newsletter.asp

Most Volusion hosting plans (with the exception of Mini plans) include a monthly Newsletter allowance to help you market to your customers. This email template serves as the basis for your newsletters, and includes code to display your company logo at the top of every custom message. To learn more, see Newsletters.

Shopping_Experience_Survey.asp

This template is a legacy version of Product_Review_Request.asp, and is no longer used by your store in any way. 

generic.asp

This email template doesn’t have a dedicated purpose, but can be used in place of other templates, for example if you need to distribute product keys for individually licensed products (see our article on Product Key Distribution). It includes code to display your company logo at the top, followed by the body of your message. 

Previewing and Editing Email Templates

While it’s efficient to put your emails on auto-pilot, there are some times when you just may want (or need) to maintain control. With Volusion, you can preview and edit your email templates (even the ones that send automatically). Here’s how:

  1. Go Design > File Editor
  2. Click “/v/vspfiles/email_templates” from the Shortcuts list:

3. Click the drop-down menu above the code window to view a specific email template:

 

4. From here, you can preview the HTML view of an email template by clicking View File above the code window.

⚠️  Good to Know: Most email templates use variables to pull and display data that’s specific to your store. The email template preview is a generic view that depicts where these variables appear; NOT the actual data from your store.

You are welcome to edit the support text of your email templates so that they sound like your brand. However, be sure to back up your email template before making any changes to the code, in case you make a mistake and need to revert to the original version. 

Do NOT edit or delete any of the variables used in these email templates, as doing so can interfere with the intended functionality of automated emails.

For more information, see How to Customize Store Email Templates.

Summary

At Volusion, we love the saying, “work smarter, not harder.” 🤓 With automated emails, you can be smart about managing your time and letting your Volusion store automatically communicate with your customers on your behalf!

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