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How can I determine if my website is optimized for search engines?

One of the best ways to gauge your current SEO standing is to have an SEO audit completed for your site. We offer a comprehensive and affordable audit that contains both SEO analysis and specific recommendations designed to help you take the next step — whether it be performing SEO yourself or enlisting our SEO services. Learn more about our SEO Audit.

Can't we do SEO ourselves?

Of course…with lots of time, expertise and patience. Learning the ins and outs of SEO, developing and implementing a strategy, and monitoring its progress is a time-consuming feat that many business owners aren't interested in tackling. Our SEO services are offered for clients who want to spend time on other aspects of their businesses while letting experts handle their SEO campaigns.

What are the advantages of using a Custom SEO strategy?

A custom SEO strategy is one that is tailored to your website’s particular needs and SEO objectives. It’s also generally far more robust, particularly when it comes to off-page optimization, engagement and link building. 🔗

Can you guarantee me anything?

Google likes to keep the keys to SEO success somewhat secretive, because they don’t want websites gaming the system to get ahead. But with every Google update, there are new ways to optimize and it’s our SEO specialists’ jobs to keep up on these best practices and implement them for you. 

However, it would be unethical for any SEO service provider to guarantee specific search engine results due to uncontrollable variables that influence them. Any company that makes such a promise demonstrates a fundamental lack of understanding of SEO. The methods and practices we employ are both ethical and have a strong history of success.

How much involvement is needed from me?

You can be as involved (providing content ideas and suggestions) or hands-off as you would like (there are just a few items that will require your approval). We respect each store owner's personal time commitments and interest level. Regardless of your involvement, our SEO team will always provide consistent reporting to ensure that you're informed on current developments.

How many keywords do you implement?

By having the right keywords built into your website content, Google will be able to pull it into its search results for people looking for such things. A general rule for SEO is to optimize each page for about 3-5 primary keyword phrases — the phrases that people use most often to find your website. Our team follows this general guideline in performing keyword research for each page. The total number of keywords depends on the number of pages being optimized.

What can I expect from Volusion's Starter SEO packages?

Starter SEO Packages include keyword research and complete on-page optimization for a different set of pages each month. Optimizing pages of your site for popular keywords increases the chance that users will find those pages in related searches.

A Starter SEO Package is a great option for businesses looking for a quality SEO solution at a low monthly cost. It's also a cost efficient way to optimize a large quantity of pages over time, when optimizing all pages at once isn't economically feasible.

What else would you suggest I do to increase sales and traffic to my site?

An effective SEO campaign can significantly increase organic traffic to your site, but it doesn't guarantee sales conversions. There are many variables affecting conversions that are outside the control of your SEO expert, including demand, pricing and other market forces. That said, there are a few complementary practices that the SEO team recommends to all ecommerce clients: design and marketing.

All the SEO in the world cannot improve a shopper's reaction to a poorly designed website. The shopper should immediately "feel" your online store is legitimate and trustworthy. If they don't trust your site, they won't purchase a product or return to your site again.

Likewise, SEO on its own does not make up a complete marketing strategy. Your online marketing strategy should also include complementary elements such as social media, PPC (pay per click) advertising and shopping feeds. There's no exact recipe for success, but it's rare to find a successful company that doesn't actively market itself through multiple online channels.

Why do you only optimize a few pages when my site has hundreds of pages?

Since web pages are ranked individually, having each page optimized for keywords relevant to its content would be ideal. We focus on the most important landing pages to give you the most bang for your buck. 

If you would like all of your site’s pages optimized, our Starter SEO Packages include on-page optimization of a set number of pages each month for a low monthly fee.

Summary

SEO is one of the more important initiatives to help in-market customers discover your online store. You can do it all yourself, hire our pros, or combine the two efforts. Whatever you choose, don’t forget about this crucial step to more sales!

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