When you run an online store, you want to make sure your site can easily be found by both customers 👪 and by the search engines 🔍  that can help direct more of them to your site. For this reason, you have two different types of URLs for your pages: dynamic and static.

Dynamic URLs

The content of these types of URLS will change based on a visitor’s queries to a website’s database and they’re delivered based on the way the page is accessed

Static URLs

Sophisticated search engines (like Google) are able to index dynamic URLs most of the time, but to ensure that your site is indexed by all of the largest search engines, it’s best to use static URLs whenever possible.

To do this, first go to Marketing > SEO and select Enable Search Engine Friendly URLS. Then, go to the Admin Area edit pages and look for products and categories. There, you will see a Product URL Text (product) and a Category URL Text (category) field. You can enter text into these fields to create your static URLS.

SEO-Friendly URLS for Articles

By default, when viewed from the storefront, articles have dynamic URLs, containing an ASP suffix and appended with the article's ID number. For example:


 If you want articles to have SEO-friendly URLs similar to categories and products, you can do this by using the following format (instead of the dynamic URL format above) when creating a link to your article:


 In place of "article_title" use any SEO-friendly text you like. Because Volusion does not currently have a field equivalent of the Category URL Text (for categories) or Product URL Text (for products) for articles, you must ensure you use the same text in the URL every time you link to the article. If you don’t, the page will not get full SEO credit from search engines (because the rank will be split among multiple URLs).

⚠️  Good to Know: 

  • Choosing to use either hyphens or underscores in your URLs is purely a cosmetic — and personal —  decision. If you decide to use hyphens instead of underscores for your SEO-friendly article URLs (you have enabled Use Hyphens (-) instead of Underscores (_) at Marketing > SEO), the format of the link will be slightly different: http://www.myvolusionstore.com/article-title-a/135.htm
  • You can additionally use a 301 redirect to provide an easy-to-remember URL that will direct customers to a specific article.


By making your store SEO friendly, you are improving your chances of ranking higher in search results, so when customers are looking for something specific that you carry, you’ll be first in line to serve them!

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