We’ve said it before and we’ll say it again: Showing up in a search results is an important way for in-market shoppers to discover your site. Though SEO results don’t come easy or overnight, Schema.org can help.

Often referred to simply as Schema, it represents a joint effort to improve the web, using a structured data markup schema supported by major search engines. 

On-page markup is a specific vocabulary of tags (or microdata) that you can add to your site’s HTML. It makes it easier for major search engines to find relevant information on your storefront and display it to shoppers in search engine results. 

What’s more, Volusion provides built-in markup on many pages of your store in accordance with Schema.org. Woot! 👊

What Gets Marked Up?

Volusion has implemented Schema.org markup using the fields that you’ve populated in your store. The guide below details the fields that are used in the Schema.org meta tag markup.

Product Markup

Markup for the Product itemtype has been added for the following product elements:

  • ‘name’ = Product Name
  • ‘description’ = Product Description Above Pricing, or Description (when first choice not available), or Product Description Short (when second choice not available)*
  • ‘image’ = -2T image (Photo Size Medium) or Photo URL Small
  • ‘manufacturer’ = Manufacturer
  • ‘productid’ = EAN, or Book ISBN (when first choice not available), or UPC Code (when second choice not available)

*Note that for Multi-Child Add To Cart products, the 'description' element will only be marked up once, regardless of the number of child products that appear in the multi-child grid.

Offer Markup

Markup for the Offer itemtype has been added for the following product elements:

  • ‘price’ = DealoftheDayPrice, or Sale Price (when first choice not available), or Price (when second choice not available)
  • ‘availability’ = variable based on Stock Status and Do Not Allow Backorders
  • Availability will be ‘In Stock’ if Stock Status is positive
  • Availability will be ‘Out of Stock’ if Stock Status is at or below zero and Do Not Allow Backorders is checked
  • Availability will NOT be marked up if Stock Status is at or below zero and Do Not Allow Backorders is unchecked
  • ‘item condition’ = Product Condition
  • This will NOT be marked up for Multi-Child Add To Cart products

Product Reviews Markup

Markup for the AggregateRating itemtype has been added to reviews left for products using the built-in Product Reviews feature of Volusion:

  • ‘ratingValue’ = calculated by averaging the review stars given to a product
  • ‘reviewCount’ = the number of reviews left for a product

Which pages of my store will have markup?

Lots of them! Check out the list below.

Product and Offer Itemtype Markup

When the information is available, the Product and Offer itemtype markup will be available for the following pages/sections of the store:

  • Individual Product Details pages ("description" and "image" elements will only be marked up once for Multi-Child Add To Cart products)
  • Deal of the Day page (except 'description' markup)
  • Facebook Store Product pages

AggregateRating Itemtype Markup

When there are product reviews that have been submitted through the built-in review system, the AggregateRating itemtype markup will be available for

Individual Product Details pages.

Store Itemtype Markup

The Store itemtype markup will be available for all pages of the storefront.

Summary

With Schema.org markup, Volusion makes it easy for your store info to be read by major search engines. This allows them to present richer search results (read: more information about your store) to customers as they browse the web. In turn, this can increase the click-through rate to your store, which can boost your search result ranking and drive in more sales. 💰💰💰 It’s a Schema success chain. 🔗

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