Getting Started

To design, write and send a newsletter for your store, just head on over to Marketing > Newsletters in your Admin Area. Your monthly hosting plan comes with a newsletter email limit. (The limit resets on the first day of each month, regardless of your billing cycle dates.) Here are the newsletter limits for each plan:

Mini: Newsletters not included
Plus:
200 emails a month
Pro:
1000 emails a month
Premium:
2000 emails a month

A quick note about sending emails: if our system feels that an email account is sending spam, they may delete it with or without prior notice. Just be sure to only send emails to users who have signed up for them, and don't bombard people with too many messages! ✌️️

How to Create a Newsletter ✨

The way your newsletters look and what they contain is entirely up to you! You can use plain text, or you can use HTML to design elaborate presentations with product photos and more. To create a newsletter:

  1. Go to Marketing > Newsletters.
  2. Click Add.

Testing Your Newsletter

To test your newsletter, just click Send Test Email. Easy!

Be sure to examine the test newsletter carefully to make sure it's looking good. Once you're happy with the contents and design, return to the warning message and click Send!

How Efficient Are Your Newsletters?

Each newsletter you create is automatically assigned a tracking URL that you can manually insert into the body of your newsletter. This tracks the number of visits, clicks, and total orders and purchase amounts generated by all recipients who visited your store using the URL in the newsletter. To view tracking information:

  1. Go to Marketing > Newsletters.
  2. Click the ID number of the newsletter you want to examine.
  3. On the newsletter's settings page, locate the ROI Tracking section.
  4. Click View ROI Tracking Reports.

You can use the information available here to evaluate the effectiveness of your email marketing campaigns!

Subscribers With Specific Interests πŸ™†πŸ½

You can also fine-tune your audience by targeting customers with specific interests, which is super helpful in increasing newsletter effectiveness. Use the following steps:

  1. At the bottom of the newsletter edit page, open the Send to Customers w/ the Following Interests Only section. Here, you'll find 20 different topics of interest that correspond to subsets of your subscriber list.
  2. Click Edit next to the section heading to rename one or more of the labels as you'd like, then click Save.Β 
  3. When you create a newsletter, you can select one or more of these special interest group options to apply for that newsletter!

To assign special interest groups for a specific customer, go to Customers > Accounts and click to edit the customer's account. Expand the Newsletter Subscriptions & Interests section and select the applicable interest groups, then click Save.

❗ Heads up: When a customer's account is marked as belonging to a specific interest group, the customer will still receive any newsletters sent to that special interest group, even if they've unsubscribed from newsletters. For this reason, it's important to make sure that none of your non-subscribing customers' accounts are assigned to specific interest groups! You can remove a customer from a specific interest group by editing the Newsletter Subscriptions & Interests section of their customer account.

Tips + Tricks 🎈

Recipients Who Want to Unsubscribe

Sometimes people will contact you and asked to be removed from your mailing list. That's OK! Just take these steps:

  1. Go to Customers > Accounts.
  2. Click Search.
  3. Type the recipient's address in the E-mail Address field.
  4. Click the blue Search button.
  5. On the search results page, click the account ID number.
  6. In the Optional Fields section, deselect the Email Subscriber check box and save.

How Many Subscribers Do I Have?

To view a list of current newsletter subscribers:

  1. Go to Customers > Accounts.
  2. Click the three-dot actions menu icon and select Customize Columns.
  3. Select the Email Subscriber check box.
  4. Click Apply Preferences.

Summary

Newsletters are a nifty way to stay in contact with customers, offer deals and drum up interest in your store. With Volusion's newsletter feature, it's easy for you to stay on people's radarβ€”and in their mailboxes!

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