When the words "traffic" and "work" are used in the same sentence, it’s usually not a good thing. But in the context of promoting your online business, the more traffic the better!

If you want to link to your blog from your storefront or to your storefront from your blog, there are a few simple steps to follow. Once you’ve configured the settings outlined below, you’ll be able to cross-promote your brand through a number of channels including your storefront, blog, and social media accounts!

Note

If you haven’t already, you’ll need to create a blog on a third-party site before you can link it to your domain and your store. There are a number of popular blogging tools available online including WordPress, Blogger, and many others. There's even a plugin available from WordPress to integrate your blog with your Volusion store!

Directing blog.myvolusionstore.com to Your Store's URL

You'll probably want your blog's URL to appear to be a subdomain of your store's URL. For example, blog.myvolusionstore.com looks more professional than, say, myvolusionstore.blogspot.com.

Note that this feature is for Volusion stores that don’t already operate on a subdomain. If your Volusion store is on a subdomain (for example, store.myvolusionstore.com), you will need to create a CNAME record to point at your blog from the main domain’s host.

For Blogger and Blogspot Blogs

Sign in to your Blogger or Blogspot dashboard. Note that there are currently two versions of the dashboard.

OLD DASHBOARD

  1. Click Settings.
  2. Click Publishing.
  3. Click Custom Domain.
  4. Click Switch to Advanced Settings.
  5. Enter the URL you want to use for your blog (for example, blog.myvolusionstore.com) in the Your Domain field and complete the Word Verification field.
  6. Click Save Settings.

Now proceed to the Volusion settings section below.

UPDATED DASHBOARD

  1. Click the Options menu and select Settings.
  2. Beneath the Publishing section, click Add a Custom Domain.
  3. Click on the Switch to advanced settings link.
  4. Enter the URL you want to use for your blog (for example blog.myvolusionstore.com) in the Advanced Settings field and click Save.

Now head on down to the Volusion settings section below!

VOLUSION SETTINGS

Note that you must add two different CNAME records to your DNS records in order to point blog.myvolusionstore.com at your store.

  1. Log in to my.volusion.com.
  2. Click Manage DNS.
  3. In the Choose a Domain menu, be sure the hosting plan you want to edit is selected. 
  4. Below your current DNS records, click Add New Record.
  5. In the first blank, type "subdomain.domain.com." (such as "blog.volusion.com." -- and don't forget the trailing period character!).
  6. In the Record Type menu, select CNAME.
  7. Enter "ghs.google.com." into the following field.
  8. Click Save.
  9. Click Add New Record again.
  10. In the first field, enter the subdomain address you've been provided, followed by a trailing period character (for example, "D4MNWOVVXE.yourdomain.com.").
  11. In the Record Type menu, select CNAME.
  12. Enter the blog record value you've been provided, followed by "dv.googlehosted.com." (for example, "gv- IOIFMDS4JLEGAK6N3NS6YFQ7LO43ROHUNIWA.dv.googlehosted.com.").
  13. Click Save.

Blog.myvolusionstore.com should begin to redirect to your blog within 2-4 hours (often sooner), but it can occasionally take up to 24 hours to resolve.

For WordPress Blogs

  1. Log in to my.volusion.com.
  2. Click Manage DNS.
  3. In the Choose a Domain menu, be sure the hosting plan you want to edit is selected. 
  4. Below your current DNS records, click Add New Record.
  5. In the first field, type "subdomain.domain.com." (such as "blog.volusion.com." -- and don't forget the trailing period character!).
  6. In the Record Type menu, select CNAME.
  7. In the next field, enter your WordPress blog name followed by a period character. For example, if your blog is called user123.wordpress.com, you would enter "user123.wordpress.com." here.
  8. Click Save.
  9. Sign in to your WordPress dashboard and go to Store > Domains.
  10. Enter the URL you want your blog to have in the Add a Domain field and click Add Domain to Blog. For example, blog.myvolusionstore.com".
  11. If everything is configured correctly, you will be prompted to pay for the upgrade and complete the mapping process.

Marketing blog.myvolusionstore.com via Social Media

Once you have created your blog's CNAME record and it has been propagated, it becomes easier to market it on social media sites. The simplified URL eliminates the name of the blog provider, and creates a cleaner, more professional-looking URL.

Linking to Your Blog From Your Volusion Storefront

You can create a link in your footer or in a category/product description that links to your blog by using the following format of HTML code for linking:

<a href="blog.myvolusionstore.com" target="_blank">Check out our blog!</a>
<a href="wordpress.myvolusionstore.com" target="_blank">Check out our blog!</a>

If you are pasting this code into your header or footer in your template_xx.html file, you should be familiar with custom coding and HTML. It is not recommended that you use this method to offer a link to your blog if you do not feel comfortable or familiar with custom coding. Even if you are familiar with custom coding, you should archive your theme before adding in code to your template_xx.html.

You can also paste a link to your third-party blog in the Alternate URL field of a new category. Simply name the category "Our Blog", and find the Alternate URL field at Advanced Settings > Misc section of the category.

Summary

Creating and maintaining a blog can increase your store's visibility and allow your customers to subscribe to RSS feeds to stay informed about upcoming sales, new products, company projects, etc. Use the tips in this article to make your blog easier to find and more professional, and start picking up more readers, fans, and customers!

Check out Volusion's Ecommerce Blog to see how powerful content can be!

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