Your customers can’t touch, feel, or try on your products before they buy, so having great photos on your site is the next best thing. There are a few things you can do to make sure your products – and your storefront – look great.
Take Quality Photos
Before you can showcase your products on your storefront, you need to take good pictures that accurately represent the items for sale. For some great tips on honing your product photography skills, check out this DIY Product Photography Resource Guide on our Ecommerce Insights blog.
Optimize Your Images for your Storefront
Once your photos are polished and looking good, you need to make sure they’re adjusted properly for your storefront.
Bigger Isn’t Better
Digital camera technology has come a long way, so even the most basic cameras (including phone ones!) can produce images that are larger than you need for your storefront. Since a web browser has to render each of those images upon page load, large images can lead to extra bandwidth usage and s-l-o-w loading times that can frustration your customers.
Fortunately, Volusion automatically resizes product images when you upload them to your site, optimizing them for display on various pages of your store. For more information, see "Product Image File Names".
You should always save a product's basic information (that is, Name, Price, Weight, etc.) before adding images or videos. This will help ensure quicker load times and fewer upload errors.
For the sake of storefront appeal and consistency, you’ll want to make sure all of your product photos are the same size when you upload them. Maintaining a consistent size standard will greatly improve the look and layout of your product grids and lists.
For more information, please see "Uploading Product Images".
Custom Photo Sizes
Your store is preconfigured to automatically resize photos to specific dimensions, but some products just don’t fit into a “standard” photos size. You can use your store’s advanced image management features to upload product photos in any size you want.
We’ve written step-by-step instructions for "How to Configure Custom Product Image Sizes" to guide you along the way.
Alternate Product Images
Some products can’t truly be appreciated unless you can see them from different angles and perspectives. You can set up multiple views of a single product on your storefront to give customers a better look – the Image Lightbox lets them see everything in high quality and crisp detail.
To learn more, see our "Alternate Product Images" article.
Take the time to browse your site regularly – or better yet, recruit friends and family – so you always know what your storefront looks like from a customer's perspective.
The internet is primarily a visual medium, so it’s understandable that online shoppers rely so heavily on product images. If you’ve got great products to sell, it’s well worth it to compliment them with equally great product photos.