Satisfied customers can be one of your most effective and cost-efficient means of promoting your products. Every time a customer posts a positive review of a product, they’re giving you a free and credible endorsement.

You can configure the star ratings from your customer reviews to display in your homepage Featured Products, and on Category and Search Results pages, giving the reviews prime visibility as customers browse your storefront! Additionally, your store is already set up to show the star ratings in Google search results for products that are highly ranked.

To take advantage of this feature, make sure you have customer reviews enabled on your store.

Enabling Star Ratings on Featured Products

To display product review star ratings in the Featured Products section of your homepage:

  1. Go to Inventory > Products in your Admin Area.
  2. Click the three-dot actions menu icon and select All Products Settings.
  3. Select Display Customer Reviews on Featured Products.
  4. Click Save.

That's it! Now, when customers come to your storefront, they'll see the average star rating and number of reviews for products in the Featured Products section of your homepage.

Enabling Star Ratings on Category Pages

To configure product review star ratings to display on your store's category pages:

  1. Go to Inventory > Products.
  2. Click the three-dot actions menu icon and select All Products Settings.
  3. Select Display Customer Reviews on Category.
  4. Click Save.

Your store categories will now display the average star rating and number of reviews under the price of each product.

Enabling Star Ratings on Search Results Pages

To display product review star ratings on your store search results pages:

  1. Go to Inventory > Products.
  2. Click the three-dot actions menu icon and select All Products Settings.
  3. Select Display Customer Reviews on Product Search.
  4. Click Save.

Your store search results pages will now display the average star rating and number of reviews under the price of each product.

Stars and number of reviews will not display for products which do not have any reviews.

Note on Star Ratings in Google

The process for star ratings appearing in Google search results is entirely automated, and at the discretion of Google. For further details, see "Schema.org Markup in Volusion".

Summary

Customer reviews are a great way to enhance your relationship with customers and build your store's unique content. Increase the visibility of your product reviews by ensuring that the star ratings display in multiple places on your storefront.

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